Ready to elevate your retail space but unsure of where to start? You’ve come to the right place! Whether you want a full-scale store build-out or a seasonal refresh, we offer a variety of levels of support that will increase your walk-in and conversion rates. In this article, we will explain our different retail design services and the potential return on investment of each so you can confidently choose the right approach for your business.

Campaign Launch Design Service

Do your campaign executions fall short when they go into execution? Are you stuck trying to adapt an e-commerce story to a store environment? Our campaign launch retail design services are here to help turn your next launch into a success. We'll take your campaign directives from concept to execution with a practical, results-driven approach. Our campaign launch service includes short-term, high-impact design solutions for seasonal campaigns, pop-ups, or special promotions. We interpret campaign directives and provide scaled solutions to successfully implement your campaign in all of your store environments.

Who Should Consider Campaign Launch Retail Design Services?

The campaign launch service is best for brands wanting to adapt a campaign directive to multiple stores of different tiers and sizes, bring a 2D e-commerce campaign into a 3D store environment, or create a strategic journey as to how campaigns come to life in-store.

Campaign Launch Deliverables

Every campaign launch starts with our designers thoroughly analyzing the retail space(s) where the campaign will be rolled out, creating detailed 3D models with photo-realistic renders. Then, our team develops scalable window concepts that adapt to various store sizes and tiers. We provide print-ready files for all graphics and fabrication guides, customized to each location and ready for handoff to the printer. Additionally, we create detailed installation guides, offer material recommendations, and coordinate directly with print vendors and fabricators to streamline the entire process.

*Render to Reality.*
*UGG Mall of America (February, 2025) hired Feels on Brand to scale, visualize, and customize their seasonal campaign.*

Campaign Launch Timeline

Our campaign launch service typically spans 8 weeks of design with an additional 8 weeks for implementation to ensure that every element aligns with your brand's vision and objectives. This timeline includes research, concept development, design revisions, and collaboration with print vendors and fabricators. We also account for possible delays, like production hold-ups or shipping issues, to keep your project on track. Our goal is to have your campaign fully prepared for a seamless rollout across all intended locations.

Campaign Launch Retail Design Services Impact

A thoughtfully executed campaign launch does more than create a cohesive brand experience; it generates buzz, driving awareness and engagement both inside and outside your store. Eye-catching window displays draw customers inside, while strategically placed in-store materials enhance the customer experience, guiding shoppers through your space and increasing conversion rates. With the right approach, your investment in a campaign launch can result in increased sales, stronger brand loyalty, and long-lasting impact.

The ideal timeline for a campaign launch is 4 months.

Store Refresh Design Service

Is your current retail space telling the right story? Is your facade maximizing the potential foot traffic you could get in your store? Our store refresh retail design services will help you unlock the full potential of your brick-and-mortar location. We’ll work within your timeline and budget to provide effective design solutions that enhance your space, creating a visually compelling environment that tells your brand's story and draws customers in.

Who Should Consider Store Reshresh Retail Design Services?

This service is ideal for those looking to increase engagement through enhancing the storytelling within their existing store, improve foot traffic by revitalizing their storefront, and build stronger connections with their community through localized storytelling that resonates with local values and culture.

Store Refresh Deliverables

Your store refresh includes an audience inventory and strategy, a consumer journey outline, and a storytelling strategy tailored to your brand and retail space. Then, our designers will model key improvement areas in 3D with photo-realistic renders and provide detailed drawings for signage fabrication and other specialties. This includes a custom in-store graphic package, complete with art files for your print vendor, and detailed design intent for custom-fabricated pieces. Additionally, we supply comprehensive installation guides for a seamless process.

*UGG 5th Ave. Flagship (January, 2025) hired Feels on Brand to develop a new brand communication piece for their iconic classic boot.*

Store Refresh Timeline

Our store refresh retail design services typically include 4-6 weeks of design with about 6 weeks for implementation, ensuring every detail aligns with your brand's vision and objectives. This includes research, concept development, design revisions, and collaboration with print vendors and fabricators. We also account for possible delays, like production hold-ups or shipping issues, to keep your project on track. Our goal is to have your store refresh fully ready for a seamless transition.

Store Refresh Impact

A store refresh combines expert design solutions with retail insights to ensure your store transformation achieves maximum impact. A successful store refresh goes beyond aesthetics; it revitalizes your brand’s presence and enhances the customer experience. By thoughtfully updating key design elements to increase engagement and conversion, we create a space that not only attracts foot traffic but also strengthens connections with your customers. A well-executed store refresh boosts brand perception, encourages repeat visits, and fosters long-term customer loyalty, making your investment in the refresh a powerful driver of sustained success.

The ideal timeline for a store refresh is 3 months.

New Store Design Services

Ready to fully conceptualize and implement your new store design or major remodel? Need to execute a retail playbook in a new location or looking for a brand new concept? We’re here to guide you through every step of your comprehensive brand-driven retail experience. Our expert team of designers will help you turn your vision into a cohesive, impactful design that captures your brand’s essence and attracts your target audience.

Who Should Consider New Store Design Services?

This service is for brands looking to open a new concept store, remodel an existing location, or adapt a retail playbook to a new location that will draw in and convert customers.

New Store Design Deliverables

We will take you from concept through design documentation that will be ready to be passed off for bidding, procurement, and production. Our team begins by thoroughly documenting everything, including audience inventory and strategy, a consumer journey outline, and a storytelling strategy tailored to your unique brand and retail space.

Next, our designers will model the existing space in 3D with photo-realistic renders, creating detailed floor plans and elevations, taking into consideration space planning for fixtures, cash desks, and all key sales-floor functions.

Then, our designers will focus on the specific elements of the retail construction to support the consumers’ journey, which includes:

Drawings for signage fabrication and other specialized elements.
Comprehensive finishes, fixtures, and equipment schedules.
Custom in-store graphic package and print-ready art files.
Detailed design intent for custom-fabricated pieces and custom-designed millwork.
Comprehensive installation guides to ensure seamless execution.

*HOKA Boston Prudential Center (November, 2024) hired Feels on Brand to open this new retail location.*

New Store Design Timeline

Although each project is unique, the ideal timeline for basic tenant improvements is around 20 weeks. This allows enough time for essential upgrades, including flooring, paint and finishes, wall fixturing, and graphics to be completed without compromise. To understand more about the full timeline for retail construction, read our recent article on “How to Create the Perfect Timeline for Your Next Store Opening.”

New Store Design Impact

Our new store design services create a truly immersive retail experience that resonates with your brand’s identity and captivates your audience from the moment they walk in, transforming the shopping journey and guiding customers seamlessly through your space. From concept to reality, we will craft a space that not only attracts attention but also drives engagement, increases conversion rates, and builds lasting relationships with your customers.

To understand the return on investment for a store remodel, head to our easy-to-use Store Remodel ROI Calculator.

Ideal timline for basic tenant improvements is 5 months.

Next Steps for Making Your Vision a Reality

Now that you have a deeper understanding of our key retail design services, associated timelines, and the impact each one can have, it’s time to reserve your project timeline! Whether you're looking to execute a campaign launch, refresh your current store, or create a completely new store design, our team is here to help bring your vision to life. If you're still unsure which service best suits your needs, we invite you to schedule a call with us. We’re happy to discuss your goals, answer any questions, and guide you toward the right solution to elevate your retail experience.

Concept to Conversion: 3 Retail Design Services to Elevate your Store