6 Ways a Retail Store Designer will Save you Money on your Next Store Opening
1. A Retail Store Designer works with the Current Architecture
Most retailers don’t have the option of building a brand new store from the ground up with their brand and vision being the driving force behind the entire build. Instead brands find a space that fits other parameters such as location or price, and have to make the space work for them. In many cases owners will find themselves dreaming of costly remodels to make the space fit their vision. Retail store designers do the opposite. We find inspiration in the current architecture to create your dream space, saving you from costly and unnecessary remodels.
2. Designers are Trained Resource and Material Experts
There are hundreds of thousands of different options for anything a new retail space might need. From flooring to light fixtures, just trying to decide on one item will make your head spin. Retail store designers are versed in these materials and can quickly guide you towards durable materials that can withstand the normal wear and tear of a retail store.
Not only do designers understand which materials to pick, they also know how to stay on budget throughout the entire project. Designers know where to cut costs and when to spend a little extra to get the best quality. Staying on budget also has a lot of due with the contractors and fabricators you will need to hire to finish your project. We will help you communicate designs clearly so that you aren’t stuck with the bill of fixing mistakes that are often costly and will destroy any budget.
3. Your Products will Sell at a Higher Price Point
Did you know a poorly designed space negatively impacts sales? Unlike traditional interior designers, a retail store designer is trained in sales psychology, the customer journey, and how people interact with products. Designers will take into account your highest and lowest performing items and showcase them in a way that will help increase sales. Retail spaces that lack well executed designs struggle selling quality products as customers will not believe products are high-end or worth the price-point. Simply hiring a retail store designer to help you create your retail space will help you achieve sales goals and foster customer loyalty.
4. Designers Plan for the Future
Retail store designers are not just creating a plan that will work for the day your store opens, but for the entire life of the store. We will help you choose a fixture system that is interchangeable for changing seasons and merchandise. Designers not only look at the products you are currently selling, but ahead to what you may want to add to your product line in the future making sure you won’t have to spend money on a whole new system every time you want to carry new products. This way your store is flexible for any changes in customer preferences and will always maintain relevance.
5. Retail Store Designers Help Reduce Operating Costs
When you hire a retail store designer, they will create a store layout with maximum efficiency in mind. Sales staff, product, and the customer journey are all taken into account. Your design will come with a plan on how to best station sales associates for maximum visibility of fitting rooms, cash desk, entrance, etc. You will also receive plans on where to place specific products and best practices for rotating inventory giving your staff a clear direction every time you want to display something new or switch things up!
6. You Won’t Have to Hire an Outside Graphic Designer
Along with being an interior designer, retail store designers are also versed in custom signage creation. This usually includes storefront signage, branded graphic displays, product wayfinding, window displays, and anything else your store might need. Since designers look to the future, they will help you create a plan for signage changes for each season to keep your store always fresh and exciting for new and repeat customers alike.
Ready to Become Unforgettable?
Feels on Brand is a boutique, women-owned retail experience studio, that is passionate about interior design and authentic brand-driven storytelling. We have been trusted by big brands including Patagonia, Arc’teryx, Adidas, Garmin, and Nike to create unforgettable retail spaces. If you are ready to elevate your retail experience for your customers, you’ve come to the right place. Schedule a call or send us a note to start the process of becoming unforgettable.
